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Heat Rush
Heat Rush is the second fragrance endorsed by American singer Beyoncé. In February 2011, she released the perfume as a sister scent to Heat (2010). While Heat is billed as an "overtly sexy" fragrance, Heat Rush is intended to be more for daytime use. It contains various floral and fruity scents in its three types of notes and is meant to showcase Beyoncé's sensuality and parts of her personality. The fragrance is packaged in an orange falcon.
==Background and design==
New fragrance project working sessions took place backstage in Newcastle upon Tyne, England in November 2009. During the new fragrance project working sessions, Beyoncé deciphered through different scents, later choosing a "Sunset Cocktail Mod 5" scent because it made her feel "as though a breeze were coming through the room" and seemed "like more of a risk".〔 During an interview Honorine Blanc declared that "a woman in love with Heat Rush is in control of her personality and sensuality".〔 Blanc revealed that the orange color was very important to the fragrance's bottle design, for its vibrancy and energy that it adds to the scent, and added that Beyoncé's sensuality as well as sexuality inspired the perfume's re-release.〔 Blanc also commented that the construction of the scent's bottle is very important, as it needed to find the right balance where everything works together.〔 Blanc took on an appreciation for Beyoncé while working with her, stating that her drive is what inspired her to work on the fragrance more.〔 She stated:
Beyoncé, she lives her passion. She's so sensual, and she's so powerful. And she puts it out there, she's not afraid of it. She's very involved in the fragrance. She knows what she wants. I always had more feedback from her; I always had to have more signature and stronger all the time.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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